Find what's actually broken.
UX research, usability testing, and content design help me understand user needs and support data-informed improvements to web and mobile products.
UX
User research
Test
Usability feedback
Write
UX writing
Figma
Prototypes & iteration
You probably need this if
Any of this sounds familiar?
Activation is leaking
When users struggle to complete a key flow, research and usability testing can help identify the friction.
Support is drowning
Repeated questions can reveal unclear content or interaction patterns that need further exploration.
Stakeholders are guessing
User needs and data-informed decisions can give product conversations a clearer foundation.
A redesign is coming
Before you redraw every screen, find out which ones actually need it — and which are quietly fine.
The engagement
UX research and usability testing help me understand how people experience a product, where they encounter friction, and which design decisions need further exploration.
I connect findings with practical changes to product flows, interfaces, and UX writing, using collaboration and feedback to guide iteration.
What you get
- Product flow review
- User-needs exploration
- Usability testing & feedback
- Data-informed design recommendations
- Quick-win redesign sketches
- Design priorities to discuss with your team
- Research insights for stakeholders
- Collaborative findings walkthrough
Methods
Understand the user. Improve the experience.
UX reviews
Review interface structure, product flows, and content to identify areas for further exploration.
User research
Explore the user context and questions behind the product to inform design decisions.
Usability testing
Use prototypes and usability feedback to understand where the experience can improve.
Data-informed decisions
Use the available product evidence and research context to guide design discussions.
UX writing & content
Review the words, labels, and instructions that help users navigate the experience.
Research-led iteration
Connect findings to practical changes in product flows, interface patterns, and content.
How I work
Four steps. Research to iteration.
Scope
Agree on the product challenge, key flows, and the user questions to explore.
Audit
Review the interface structure, product flows, and content in context.
Listen
Use usability feedback to understand where users need clearer guidance.
Prioritise
Discuss design priorities with your team and develop interface iterations based on the findings.
What a finding looks like
No vague PDFs. Just things to ship.
These illustrative examples show how a product observation can become a design discussion. They are examples of design issues, rather than reported results from a client study.
Sign-up form rejects valid emails silently
Example: unclear feedback makes it difficult to understand why an email address was rejected.
Pricing page CTA hidden below fold on 13" MacBook
Example: a key action can be difficult to discover when the page hierarchy is unclear.
Dashboard empty state has no next action
Example: an empty state could explain the next step and help a user get started.
Settings nav uses inconsistent labels
Example: overlapping navigation labels can make the product’s structure harder to understand.
Toast notifications stack indefinitely
Example: repeated notifications can distract from the task and make feedback harder to follow.
Outcomes
What you walk away with.
- ●A clearer understanding of user needs and product friction.
- ●Usability feedback to support design discussions with your team.
- ●Interface and content ideas to explore through design iteration.
- ●Design priorities connected to the product context and research findings.
Tools & supporting skills
Research, design, and AI-assisted exploration.
“UX research and usability testing help me understand the person behind the interface. I combine that understanding with product thinking, clear content, and data-informed design decisions.”
Muhammad Awais Raza · UX/UI & Product Designer
FAQ
Questions clients ask.
Share your research questions and product context through email or WhatsApp.
How do you scope UX research?
The focus depends on your product, key user flows, and the questions you need to answer. We can discuss an appropriate scope together.
Which research skills do you bring?
UX research, usability testing, and UX writing, supported by product thinking and data-informed design decisions.
What if we don't have many users yet?
Prototypes can help explore an early product’s usability before implementation. The research approach should reflect the users and context you need to understand.
Will you redesign the broken screens too?
I can connect research findings to interface iterations, flows, prototypes, and UX writing. We can agree the design scope based on your priorities.
How do you collaborate with stakeholders?
I work closely with engineering, product, and business teams to connect user needs, research findings, and practical design decisions.
Ready to find out what's actually going on?
Share your product’s context and the questions you want to explore. We can discuss where research, testing, or a design review could help.